Climate Outreach

Our purpose is to ensure that climate change and its impacts are understood, accepted and acted uponacross the breadth of society. 

Climate Outreach (formerly COIN) was set up in 2004, with a mission to help people understand climate change in their own voice, and we’ve become Europe’s leading climate communication organisation.

We produce world-leading advice and practical tools for engagement by combining scientific research methods with years of hands-on experience. Our services support governments, businesses, NGOs and grassroots organisations. We specialise in how to engage hard-to-reach audiences – developing climate connection programmes with communities such as youth, the centre-right, faith and migrant groups.

In our decade as leaders in climate change communication we’ve seen it all: the photographs of sad polar bears, the complicated graphs, the science speak, the doom and gloom omens of the apocalypse, and the wailed laments of “won’t somebody please think of the future of the planet?!”.

Our rigorous research has shown us that these messages simply aren’t effective for the majority of people. Worse than that, they can be disempowering. These stories make many people turn away, because climate change is seen as a niche concern, a complex scientific problem, an issue for the future only, and something that makes us fearful.

Climate change demands a response across society, from people of all ages, faiths, nationalities and sides of the political spectrum. That’s why our mission is to engage people with climate change from their perspective – not ours.


communicating drought risks in a changing climate

Communicating Drought Risk in a Changing Climate

This new paper highlights 10 principles for communicating drought risks in a changing climate. 

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Welsh community helping rebuild after floods

Communicating climate change adaptation

This practical guide introduces the concept of values-based climate change communication for adaptation. 

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communicating climate knowledge

A Guide to the Science of Climate Change Communication

Information and practical exercises that will give you knowledge of the science of climate change communication, and the confidence to apply this knowledge in practice with non-academic audiences.

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syria weadapt 40 - climate adaptation.

Climate and Syria

During 2015 the media started connecting climate change with the conflict in Syria and subsequent refugee movements across Europe. This report looks at their appraoch and whether they got it right.

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Photo credit: Alanha Torralba, Greenpeace

Seven principles for visual climate change communication

This report summarises the research underpinning and presents the key findings so that practitioners can take an evidence-based approach to visual communication. 

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Copyright: Paul Townsend

Communicating flood risks in a changing climate

This guide and webinar is a resource for practitioners from field staff to policy makers to use when engaging the public around flooding and wider climate impacts. 

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