What do you need to consider before setting up your climate knowledge platform?
1. Being clear on your objectives (01:16 in the video)
Ask yourself:
- Why is this platform needed?
- What are the most important objectives for you?
- Is an online knowledge platform the best way of achieving them?
2. Identifying a distinctive niche (02:10 in the video)
Ask yourself:
- How will your platform be different?
- What other websites and platforms are already covering your topic?
3. Narrowing down your audience (02:51 in the video)
Ask yourself:
- Who are your priority target audiences, at least initially?
4. Understanding your audience (03:43 in the video)
Find out:
- What kind of information does your audience need, when, and for what?
- Where are they getting this information from now, and what are they struggling to find?
- How much time do they have to search for things, and then read them?
- What languages are they comfortable with, and how much technical jargon can they handle?
- How easy is it for them to access the internet – are they doing it in the office, at home – on a computer, tablet or smart phone?
5. Generating great content (04:41 in the video)
Ask yourself:
- Who will generate the content on your platform: a core editorial team, partner organisations, your visitors? Or will you pull content automatically from other websites?
- How will the people responsible for the content be incentivised?
- Who will carry out quality control on the submitted content, and what will be the criteria for this?
- How will you make sure the content pipeline keeps flowing over time?
6. Creating effective online communities (06:24 in the video)
Determine:
- The strategies and tools you will use to get users engaged, and keep them engaged.
- Whether it will be possible for you to organise face-to-face meetings as well as online discussions.
7. Getting your staffing right (07:43 in the video)
Do you have people with the following skills? Do they have enough time and motivation to keep the platform going?
- Editing
- Design
- IT
- Subject Knowledge
- Marketing
- Management
8. Clarifying governance arrangements (08:21 in the video)
Ask yourself:
- How and by whom will the every-day decisions be made? E.g.: is this blog post ready for publication?
- How and by whom will the big decisions be made? E.g.: what hot topics will we focus on this year?
- Will the persons responsible be sufficiently available and be able to sign off quickly enough to allow for a smooth running of the platform?
9. Creating a sustainable business model (09:24 in the video)
Ask yourself:
- How will this platform be funded in the long term?
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